The Story of Paradise
Founded in 1994 by Scott Bias, Paradise Herbs & Essentials was created from a simple belief: supplements should be made with respect for both nature and the people who use them. Scott’s studies in Chinese medicine shaped his appreciation for traditional herbal practices and the importance of using botanicals in a way that preserves their natural character. As both the founder and formulator of Paradise products, Scott has spent decades developing formulas built around carefully selected ingredients, thoughtful combinations, and a commitment to making supplements “Made The Way Nature Intended.”
From the beginning, Paradise has remained a family-owned company committed to sourcing ingredients from around the world, including herbs grown in regions where they are indigenous and botanicals that are naturally cultivated or ecologically wildcrafted. The company has built long-standing sourcing relationships while maintaining stringent manufacturing and quality standards.
That commitment can be seen throughout the Paradise product line, from herbal extracts and vitamins to greens, proteins, superfoods, amino acids, and specialty formulas. Paradise has a long history of industry recognition, including consecutive Best of Supplements awards, and has built its reputation around uncompromising quality and products designed without unnecessary fillers, binders, stearates, artificial colors, or artificial flavors.
At the heart of everything Paradise does are our Seven Standards of Excellence: Quality, Purity, Potency, Efficacy, Safety, Sustainability, and Value. These standards guide how we source ingredients, formulate products, select manufacturing partners, and evaluate the finished product.
More than three decades after Paradise was founded, the mission remains the same: formulate premium products with purpose, source ingredients with care, and never compromise the standards that have defined Paradise since 1994.
Premium Quality Since 1994. Premium Quality Since 1994. Premium Quality Since 1994.